Project Description

Life-changing event led to the creation of this independent brokerage

Wydler Brothers is thriving and growing in the Washington, D.C. area.

At A Glance

Location: Washington, D.C.  |  Launched: 2016  |  Number of agents: 55

Hans Wydler was an agent affiliated with one of the largest real estate brokerages in the U.S. when he was hit with a life-changing event.

He was on board an Amtrak train in 2015 when it derailed near Philadelphia, taking the lives of eight people and injuring 200 others. Hans was pulled away from the scene on a stretcher and suffered a concussion that affected him for six months. During that time, he realized he had to reexamine his career and how he viewed his life.

Shortly after the incident, Hans founded Wydler Brothers with his brother Steve, whom he had worked with for over a decade at a large East Coast regional brokerage company.

Quality people

For agents working at Wydler Brothers the motto is, “We take our business seriously without taking ourselves seriously,” said Wilks.

The atmosphere is friendly, welcoming and supportive, and full of kind, good-hearted and hardworking people, Wilks said. “There are no divas here. It’s really positive energy that we surround ourselves with.”

There are weekly team meetings and a monthly book club that may cover topics completely outside of real estate.

And leadership is careful to focus on career and personal development, inspiring people to be the best version of themselves while honing more of their negotiation skills in the process.

A Wydler match

The ideal agents for the Wydler family are those who collaborate, welcome mentorship and want to be part of a team.

“We’re looking for people who treat others well and in a way they want to be treated,” said Wilks.

The company is selective about who they invite to join, but they are not exclusive. They don’t have barriers to entry such as being in business a certain number of years or having worked for a particular brokerage. Wilks cites grit, determination, network and a level of ambition as qualities that matter.

Agents looking to join the Wydler Brothers family can expect to go through an interview process and it’s definitely a two-way street. “I’m very frank in my interviewing process and I hope agents are interviewing us as well to determine whether we’re a good fit for them,” said Wilks.

Commission splits start at 60/40 and moves up to 80/20, based on sales volume.

A brand promise

As far as brand experiences go, Wydler tries to offer elegant sophistication that’s not trying to be something it’s not.

“We are not aspirational about being a status brand,” said Wilks.

Wydler Brothers delivers the same level of experience at every price point, whether it’s a $200,000 home or a $2 million home. “We treat everyone really well and with respect,” said Wilks.

Tech benefits

Seasoned agents will find a solid support system to help them run their business. The brokerage uses Salesforce to help agents manage sales funnels and customer relationships. The powerful resource tells agents everything from how many calls they need to make to how many sales need to be made at an average price point to reach their goals.

When it comes time to send out a newsletter, the brokerage designs the layout and distributes it directly from the agent’s email. If an agent decides to leave at some point, their personal database will go with them. “We only use the information to market to the agents’ clients on their behalf,” said Wilks.

In addition to marketing, CRM and various transaction technologies like DocuSign and zipFORM, the brokerage has invested in new technology that will help agents find off-market listing opportunities for their buyer clients.

Looking ahead

Wydler Brothers has ambitious growth goals and is looking to double in size by the end of this year. “I feel like right now, we’re growing at a steady and strategic rate,” said Wilks.

In 2017, the company opened its Arlington, Va., office and expanded to Chevy Chase, Md., as well as downtown Washington, D.C.

“We want clients to know we’re going to do the best job for them,” said Wilks.

Kathleen Wilks

President, Chief Marketing Officer