Location: Colorado | Launched: 2017 | Number of agents: 34
Stacie Staub Shapes a Brand all Its Own
In February of 2017, Stacie Staub officially launched West + Main Homes in Denver, Colorado. “I always knew having my own real estate company was going to be my path,” said Stacie.
That path was shaped through a combination of Stacie’s background and intention to buy out the company she worked for at the time. When the deal didn’t happen, she set her sights on launching her own brokerage.
Because of Stacie’s previous experience as a marketing director, she has been able to use her branding background to define a new firm that capitalizes on creating custom materials. It’s worked well to expand West + Main’s recognition amongst clients and competitors alike.
Making Marketing a Priority
Between the growth in a short time period and recognition, the payoff from West + Main’s branding has been well worth the efforts. “We’re competing with brokerages that have been around for over a decade and more,” said Stacie. “People see our signs all over town.”
Stacie also credits how agents affiliated with her brokerage have successfully used the collateral to spread the word.
Stacie described West + Main as a boutique brokerage that maintains a geographic neutrality. “I can definitely see us expanding outside of Colorado,” she said.
The feel of the brand is also as wide-reaching as the market covered by the brokerage. Whether it’s a $200,000 piece of land or a $2 million listing, the West + Main identity maintains a duality of accessibility and high-end appeal.
Agents looking for a way to engage with clients and prospective clients have a lot of options to choose from, including the use of greeting cards, stickers, and even fun items like baby onesies. “Our job is to provide agents with the tools they need to do their job and allow them the freedom to prospect and sell real estate,” Stacie said. “We really want to serve our agents with a consistent brand.”
Of West + Main’s most prized marketing material to date, Stacie cites their quarterly publication. “It stands out, it’s really beautiful, and it’s not just your typical real estate magazine,” said Stacie.
Stacie describes West + Main’s culture as collaborative, diverse, and very inclusive. The firm has a wide range of skillsets and personalities, where people are able to benefit from their differences and varied knowledge.
When Stacie reflects on the huge leaps the company has taken in less than a year, she sees that hiring the right people who in turn have brought in more good agents and referred business to the brokerage has worked well. It’s been a ripple effect.
West + Main’s agents include everyone from new agents to experienced top producers and everything in between. Agents have access to a great deal of internal training and a full-time brand manager who can field a variety of marketing ideas from the office.
The brokerage covers a gamut of the market from $100,000 condominiums to luxury real estate in excess of $1.5 million.
Stacie feels agents who can sit down with their collateral and be excited about how the brokerage has done their branding would be a good fit. Being an active participant in the firm, embracing its culture, and having the ability of a skilled salesperson are all qualities she looks for in an agent.
A huge commitment to service is a key component of each and every agent at West + Main.
West + Main provides a commission structure for their agents based on production and whether an agent is part of a team. Stacie notes that their commission is competitive in the industry. One early differentiator, however, was the shareholder opportunity that allowed agents to invest in the company.
This opportunity had just closed, but they may do another one in the future, depending on interest and need.
This mindset of putting back into the company is a big part of what has allowed the brokerage to grow quickly. “Agents are highly invested in our financial success and it’s a win-win for everyone,” Stacie said of the shareholder availability.
Forging Ties in the Community
West + Main provides grassroots marketing efforts within their community. From nonprofits to PTAs needing a meeting space, the company opens its office doors to small groups. They also host pop up shops for local retailers and artisans.
Agents from West + Main may host their own educational events, forging ties with the neighbors around them.
Wanted: Additional Agents
Next on the horizon, West + Main is looking forward to building their second office, located in the up-and-coming area of the River North Art District. Stacie describes the area as a former warehouse district, which has expanded into a great foodie destination and is highly walkable.
The brokerage is looking to increase in size from 34 agents to 50 by the end of the first quarter.